April 2008: Ads land up in phoren soil. Why is the Indian ad-frat making a beeline for foreign locales?

April 2008: Mentos is now betting on nurturing communities on the web

April 2008: Auto advertising may no longer show hairraising stunts as ASCI slams on the brakes

April 2008: Finally, a survey proves that celebrity-endorsed brands have a “bad brand recall” and do not influence consumer’s buying behaviour

March 2008: Pfizer & Merck - As lawyer Kindler loses court battles, army man Clark strengthens his defences with a flanking strategy

March 2008: Learning from the Reliance experience, the Bharti-Wal-Mart combine is kicking off its retail operations in a low-key manner

March 2008: Bharti Retail is all set to roll out its first few EasyDay stores in Ludhiana and Chandigarh.

February 2008: Ebay - Donahoe has his own ideas to take Whitman’s legacy to the next level

February 2008: Mobile marketing is picking up fast in India.

February 2008: The movie industry is using simple, yet powerful techniques to fight piracy... Can they really help?

February 2008: Agency Profile - Webchutney

January 2008: Volkswagen - For Volkswagen’s Chairman, it’s the beginning of the end at best and the end itself at worst. And only because he just made

January 2008: Eli Lilly - There isn’t much about new CEO John Lechleiter to enthuse the markets about Eli Lilly at present, but this diligent scientis

January 2008: Amul - Naughty girl turns forty and still going strong

January 2008: Agency Profile - Cheil Communications

December 2007: Nirma

December 2007: Motorola has to move beyond ‘just’ handsets if it has to treat its plummetting share prices & market share issues

December 2007: PepsiCo - Wowing consumers with its eclectic products; and millions of TV viewers with its zesty ads – kya yehi hai right choice baby?

November 2007: Alcatel-Lucent - Hopeful Losses

November 2007: ITC - 'I'n 'T'otal 'C'ontrol